We are a strategic partner to nonprofit, philanthropic, and other social impact organizations.
Combining human-centered and data-driven approaches to research, we use a combination of qualitative and quantitative methods to help you better understand known audiences and uncover new audiences and opportunities.
- Interviews and focus groups
- Data analysis
Business Strategy & Service Design.
Navigating between audience and organization needs, finding your place in the field, or setting off on a new trajectory, we help you think about how to structure a team, pilot new initiatives, and translate organizational goals into an actionable strategy.
- Organizational design
- Communications and digital strategy
- Online advocacy and fundraising strategy
- Business model development
Transforming users into supporters and advocates, we help you think about all the touchpoints you have with your audiences and create experiences that guide them down a path that feels just right.
- Audience definition
- Experience design
- Information architecture
Turning ideas into movements with compelling narratives and targeted reach, we help you clarify campaign objectives, audiences, and metrics, and develop a comprehensive and multi-channel approach to get the word out.
- Social media and email
- SEO and SEM
- Sponsored content
Telling stories that inspire change with an authentic voice and a clear call to action, we help you develop digital content to support your strategy, user experience, or campaign.
- Visual content
- Content strategy and editorial guidance
- Workshops and training
Establishing metrics and finding stories in the numbers, we help you develop an approach to analytics, data-driven testing, and reporting that helps your organization use data to make decisions.
- Google Analytics
- A/B testing
- Data reporting
- Predictive modeling